Major Changes for Secure Beginnings!

Due to irreconcilable differences between the managing partners, Secure Beginnings has closed its doors.  The decision to close and re-organize reflects differences in the partners’ views on ship times, pricing and customer service and does not reflect on product safety or reliability. We recognize the challenges and confusion this disruption has caused our customers including some not receiving orders. This has resulted in partners taking legal action against the former CEO for withholding inventory and assets. We sincerely apologize to any of our loyal customers impacted by this unfortunate situation.

In order to continue our mission of providing all infants with a safe sleep experience, two of the three original partners are opening a new company called SafeSleep. The new company will focus on customer requested improvements including quick ship times, lower prices, and superior customer service while maintaining great products.

We will continue to educate parents and caretakers on new developments pertaining to safe sleep guidelines and SIDS/SUID research. Watch for our launch of the new SafeSleep BreatheTHRU Crib Mattress on Kickstarter in February 2018.

You will find more information here:

Thank you for taking the time to read this announcement.


The SafeSleep Team

Click to check out the NEW SafeSleep BreatheTHRU Mattress!  

Sleek styling, on-trend colors, added safety features, and so much more….for so much less!

Amidst adversity, SafeSleep has emerged as a stronger brand.  We are positioned to move forward with lower prices, quick ship times, superior service, and a mission of keeping sleeping babies safe.